4.1.4

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'關於經營咖啡館的小祕密，你都知道了嗎？'

'/uploads/allimg/170224/3-1F224115633B0-lp.png'

'關於,經營,咖啡館,祕密,你都,知道,據不完全統計,上海,約'

'據不完全統計，上海約有5000多家咖啡館，面積各異，風格不一。大有大的氣勢恢宏，小也有小的精巧玲瓏。總的來說，一個合理的空間設計一切都應從人的需求出發，既要考慮顧客的整體觀感和體驗，又要考慮店內員工的工作動線。符合人體工學的設計會讓每個人都感'

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'2017-02-24 11:50:52'

'2017-02-24 11:58:53'

'93751'

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	據不完全統計，上海約有5000多家咖啡館，面積各異，風格不一。大有大的氣勢恢宏，小也有小的精巧玲瓏。總的來說，一個合理的空間設計一切都應從人的需求出發，既要考慮顧客的整體觀感和體驗，又要考慮店內員工的工作動線。符合人體工學的設計會讓每個人都感到舒服，整體的空間纔會產生人文氣息。</p>
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	<qqmusic albumurl="/e/d/001J363q1UXyed.jpg" audiourl="http://ws.stream.qqmusic.qq.com/C100004PoXCs2skI1C.m4a?fromtag=46" commentid="3966189669" frameborder="0" mid="004PoXCs2skI1C" music_name="Marry You" musicid="726298" play_length="230000" scrolling="no" singer="Bruno Mars - Doo-Wops &amp; Hooligans (Deluxe Version)" src="/cgi-bin/readtemplate?t=tmpl/qqmusic_tmpl&amp;singer=Bruno%20Mars%20-%20Doo-Wops%20%26amp%3B%20Hooligans%20(Deluxe%20Version)&amp;music_name=Marry%20You" style="padding: 0px;"></qqmusic></p>
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	&nbsp;</p>
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	&ldquo;第一要素：完整的咖啡生產鏈&rdquo;</p>
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	Part.2服務模式</p>
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	目前，在咖啡市場中主要有三種類型的咖啡館的服務模式：全自助式、半自助式，以及全服務式，風格迥異，各有特色與利弊。</p>
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	▼全自助式 ：即自買自取的類型，顧客從收營臺點完單後，店員即刻開始製作產品，製作完成後，顧客便可從吧檯取餐。該模式從營運上最大的好處是人力成本相對較低主要人員配置只有收營員及咖啡師。但是事有兩面性，由於全自助模式的咖啡廳向來以外賣店爲主，它對效率的要求不言而喻，一般情況下，顧客點單後五分鐘內如果不能把產品送上即爲不合格，而這對於出杯量較大的外賣店來說無疑也是一項挑戰。</p>
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	典型案例 ：2015年年底，英國Big Issue雜誌創立外帶咖啡店&ldquo;Change Please&rdquo;①幫助流落街頭的人變身咖啡師，既滿足了人們對高質量咖啡日益增長的需求，又幫助街友們重拾人生；而在上海，也有這麼一間只有兩平方米左右，號稱全上海最小的咖啡館Manner Caf&eacute;② ，雖然它不似普通的咖啡館有個落腳的座位，但是，齊全的精品咖啡品類，不僅品質好而且定價也相對較低，這也讓它迅速囊獲了周邊工作的白領人羣的喜愛。</p>
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	▼半自助式 ：即顧客自助買完所需產品後先找座位等待，隨後服務員會將產品送上。此類模式常見的帶有簡餐的咖啡廳，豐富的品類無疑會吸引更多的顧客前往消費，同時會帶動咖啡出杯量的上漲。此類咖啡廳通常會有外場服務人員，並且對咖啡師的出杯效率的要求相對較低。</p>
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	&nbsp;</p>
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	典型案例： 該類型的咖啡館是目前國內外較爲常見的服務模式，例如第三波精品咖啡的幾個代表品牌Blue Bottle（藍瓶子）③、Intelligentsia Coffee（知識分子）等，也大都選用該類型的服務模式。而國內的咖啡館，尤其是獨立的精品咖啡館，例如上海的Mellower coffee、Seesaw、明謙咖啡等等。</p>
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	▼全服務式： 即類似餐廳的服務模式，顧客由找座位、點餐、結賬等都有工作人員全程服務。此類模式的咖啡廳通常會有一些正餐選擇，例如：早餐、意粉、湯類、甚至還會配有酒精類飲品。顧客的平均消費也較之前兩種服務模式高出許多，值得注意的是，全服務模式並不需要吧檯內有收營員，外場的工作人員就可以負責收銀的工作。</p>
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	&nbsp;</p>
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	典型案例： 被譽爲香港的&ldquo;咖啡研究院&rdquo;的The Coffee Academics④就是一家集咖啡製作，自主烘焙、簡餐甜點、酒精類飲料於一身的全服務式咖啡廳，並於今年成功地進駐內地市場，在上海開了一家分店，且至目前，備受魔都人民喜愛。</p>
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	Part.3整體設計</p>
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	1. 空間佈局劃分&nbsp;</p>
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	按照功能模塊劃分一家咖啡館的空間，主要可分爲兩部分：吧檯區和座位區</p>
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	▼ 吧檯區的主要使用者是咖啡師，在設計時應着重在將咖啡師的工作狀態調整到最舒適。即：製作咖啡時是否容易管理吧檯，行走是否方便，吧檯高度是否合理，能否方便準確地觀察到顧客的狀態並做出反應等。</p>
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	▼ 座位區的服務的主要人羣是顧客，也是可以最大化特製的模塊，具體的設計需根據主要目標客羣的特徵而定。例如：如果是一間外賣咖啡館，座位區就可以簡化到最少，甚至沒有座位區；如果主要針對以休閒爲目的客羣，座位區的空間設計可以儘量以舒適爲主；如果客羣大多是白領等上班族，那麼輕工業的硬線條等快捷簡約的設計最爲合適。</p>
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	咖啡吧檯相當於一個開放式的廚房，當顧客直面整個製作過程時，如果面對的是一盤狼藉，在當下食品安全備受關注的時代，讓人如何能放心。這就要求咖啡師既能夠保持出杯的效率，又能維持吧檯的乾淨整潔度。</p>
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	2.軟裝搭配與氣氛烘托</p>
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	當整體的空間設計確立後，就需要在每一個功能區內做出恰到好處的物品搭配以最大程度上調動人的感官體驗。</p>
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▼味覺與嗅覺：主要依賴咖啡與配餐的品質與特色。聰明的搭配者經常會用不同食材的主要風味特徵來強化或者互補咖啡中某一風味的特徵。例如：對於剛剛接觸咖啡的人羣來說，其風味中的酸與苦常常會因爲比較突出而難以被接受，高明的店家們總會輔之以甜點、小餅乾、或者糖果來中和太突出的味覺體驗
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	▼觸覺：主要取決於材質。所有可以與顧客產生肢體接觸的器物如咖啡杯、桌椅、地面、餐單等等，都能通過改造來給顧客帶來別樣的體驗。</p>
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	▼視覺：主要取決於色彩和形狀。色彩中的三大要素：色相、明度、與純度排列組合能完全營造出不同的氣氛特點。例如：馬卡龍色系溫暖恬淡；深紅重黑的搭配則莊重強烈。從形狀出發，線條的曲直、長短、疏密的組合可以對原本的空間形態進行極大的視覺改造。線條的延伸可以在視覺上改造空間的大小，曲直的變化又可以營造&ldquo;硬朗&rdquo;或者&ldquo;柔軟&rdquo;等不同的風格。</p>
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	&nbsp;</p>
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	Part.4品牌定位與推廣</p>
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	在很多生活類的美劇，如《老友記》、《破產姐妹》中，主要故事發生髮展的場景都是在咖啡館或者酒吧中。這樣的現象恰恰是提醒了我們，諸如咖啡館、酒吧、青旅等生活類的品牌如果能在周邊社區的人羣中得到很高的認可，它便能從中培養出穩定客羣，有利於咖啡館的生存。因而對於經營者來說，先開店再抓人羣或先抓人羣再開店，是亡羊補牢與未雨綢繆的區別。</p>
<p style="padding: 0px; margin: 0px 0px 20px; text-indent: 32px; color: rgb(51, 51, 51); font-family: 微軟雅黑, 宋體, Arial, sans-serif, 黑體, Helvetica; font-size: 16px;">
	在品牌的定位上，每一家咖啡館都應當秉持着入世的態度，脫離大衆的定位只會讓咖啡館消失在人羣的不解中。相反，積極融入社區，拿品質和態度樹立品牌形象，才能培養出粘性強的忠實粉絲</p>
<span style="color: rgb(51, 51, 51); font-family: 微軟雅黑, 宋體, Arial, sans-serif, 黑體, Helvetica; font-size: 16px; text-indent: 32px;">放開情懷，腳踏實地</span>
<p style="padding: 0px; margin: 0px 0px 20px; text-indent: 32px; color: rgb(51, 51, 51); font-family: 微軟雅黑, 宋體, Arial, sans-serif, 黑體, Helvetica; font-size: 16px;">
	咖啡館作爲咖啡的載體，承擔的是咖啡產業的最終環節，也是最直接給顧客感受的地方，經營者過度集中塑造&ldquo;檔次&rdquo;，只會給大衆以錯誤的導向&mdash;&mdash;咖啡=文藝，這樣的綁定必將把咖啡產業帶向小衆文化的結局。一個產業能夠踏着土地堅實地往前走的緣由裏不僅僅要有服務於少數羣體的特殊性，更要有非如此不可的必要性。咖啡是飲食文化中的一部分，它並不是一種藝術產物（不妨礙咖啡衍生藝術美），從業者不應當以個人屬性限定咖啡發展的可能性，咖啡不廉價也不奢侈，它只是需要更多的從業者專注在培養國人消費習慣上，這種培養更多是應專注在咖啡本身，而不是綁定一個預設的特定的情景，沒有陽光溫暖午後，沒有書香茶暖佳人，沒有絲竹管絃器樂，更沒有更沒有詩和遠方。</p>
<p style="padding: 0px; margin: 0px 0px 20px; text-indent: 32px; color: rgb(51, 51, 51); font-family: 微軟雅黑, 宋體, Arial, sans-serif, 黑體, Helvetica; font-size: 16px;">
	&nbsp;</p>
<div style="padding: 0px; margin: 0px; text-align: center;">
	<img alt="" src="/uploads/allimg/170224/3-1F22411561CP.jpg" style="width: 738px; height: 527px;" /></div>
<p>
	&nbsp;</p>
'

'關於,經營,咖啡館,祕密,你都,知道,據不完全統計,上海,約'

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'1487908252'

'1487908733'

'關於經營咖啡館的小祕密，你都知道了嗎？_知識_咖啡館經營_中國咖啡網'

'關於,經營,咖啡館,祕密,你都,知道,據不完全統計,上海,約'

'據不完全統計，上海約有5000多家咖啡館，面積各異，風格不一。大有大的氣勢恢宏，小也有小的精巧玲瓏。總的來說，一個合理的空間設計一切都應從人的需求出發，既要考慮顧客的整體觀感和體驗，又要考慮店內員工的工作動線。符合人體工學的設計會讓每個人都感'

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  'c' => 'show',
  'id' => '94520',
  'm' => 'index',
)