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'IT經理辭職賣咖啡-打造火山口咖啡旅遊館' |
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'<div>
2014年，郭文旭將景區門口的老爸茶館承接下來，重新裝修一番，打造成現在頗有石山特色的咖啡館。“很多人來火山口景區遊玩，就是爲了體驗這裏獨特的風貌，所以我也將火山特色融入咖啡館裏。”走進郭文旭的咖啡館，可以看到房子由火山岩砌成，門窗用的是本地的苦烈木，門口擺放的火山岩咖啡盆栽也頗爲引人注目。</div>
<div>
然而，創業之初，很多海南本地人對他所選擇的咖啡品種並不接受。</div>
<div>
爲了讓大家接受自己的咖啡，郭文旭除了讓店員給顧客介紹外，他也通過互聯網對自己的品牌進行推廣。“我以石山互聯網小鎮火山咖啡幾個詞作爲關鍵字寫了微信文章發佈在海南一些活躍的微信羣中。”郭文旭說，因爲挑選的幾個關鍵字都是最有特點、最容易被搜索到的，果然有很好的傳播效果。</div>
<div>
郭文旭還在美團、糯米、攜程等團購、旅遊信息平臺上積極推廣自己的咖啡館，讓不少外地人沒來海南就知道火山咖啡館。</div>
<div>
未來：咖啡+旅遊做大品牌</div>
<div>
郭文旭告訴記者，下一步他想把咖啡館開在海南一些有特色的古老民居、村落附近，把當地特色文化融入咖啡館中。</div>
<div>
“將咖啡文化與休閒旅遊相結合確實是海南咖啡企業未來發展的一個方向。”省咖啡行業協會祕書長符長明說，隨着咖啡從高端消費走入百姓家，近年來海南和國內其他省份一樣，咖啡產業的規模在不斷擴大。因爲種植面積受限，海南咖啡產業暫時無法與雲南抗衡。所以可以把旅遊觀光和咖啡文化結合起來，走精品咖啡路線。</div>
<div>
“下一步我計劃打造火山口咖啡旅遊館，在海口市區以展示石山互聯網農業和旅遊爲主題的咖啡館，同時又將咖啡館打造成石山農產品超市。”郭文旭暢想，通過不斷延伸產業鏈做大屬於自己的咖啡品牌。</div>
<div>
郭文旭並不滿足於只開一間小小的咖啡館，他立志把咖啡事業做大做強，塑造屬於自己的品牌。在咖啡創業中，郭文旭把咖啡與互聯網、旅遊聯繫在一起，讓咖啡館煥發了不一樣的色彩。<img alt="" src="/uploads/allimg/161207/8-16120F95049126.jpg" style="width: 330px; height: 220px;" /></div>
' |
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