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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/170417/3-1F41G24S3F8.jpg" style="width: 656px; height: 437px;" /></span><br />
<div>
<span style="font-size:16px;"> Wi-Fi止步的咖啡廳圖╱美聯社</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 在全球各地,由於零工經濟蓬勃發展,許多人選擇在家或到咖啡館工作,讓咖啡館也理所當然的成爲最佳“行動辦公室”。現在,有些咖啡館想要扭轉這種趨勢,讓咖啡館迴歸本質,成爲人們聚會、談天、交流情感的地方。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> ■Such"informal public gathering places," Oldenburg notes, are critical to healthy civilizations, without them, a sense of community dissolves.</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 隨著零工經濟(gig economy)蓬勃發展,許多咖啡館內都坐滿了帶著手機和筆電去工作的人們,整間咖啡館顯得十分安靜,只聽得到敲打鍵盤和點按鼠標的聲音。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 擺脫3C 恢復社交本質</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 現在,有些咖啡館老闆企圖扭轉這樣的趨勢,讓咖啡館重新恢復成可以輕鬆聊天的社交場合,同時也提供一個“無Wi-Fi天堂”,讓顧客暫時擺脫冰冷的電腦與手機,重拾人與人之間對話的溫度。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 芝加哥林肯公園附近的Kibbitznest就是家響應“不提供Wi-Fi”運動的咖啡館。走進店裏,看不到一般咖啡館常見的低頭族,不少客人三三兩兩聚在一起談天說地,有些客人邊聊天邊啜飲紅酒或啤酒,還有幾個小朋友圍在桌邊下棋。老闆娘科斯提納與丈夫路易斯表示,兩夫妻之所以決定不提供無線網絡給客人,目的在“提醒人們注意,透過科技電子產品溝通與面對面交流之間的極度不平衡”。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 科斯提納說,客人也很開心能找到一個地方,讓他們暫時逃離緊盯銀幕、不停上網的生活,不少客人反應,“很高興你們開了間這樣的店”。另名顧客穆蘭納斯也表示,自己第1次踏進這家咖啡館時,也是帶著筆電準備來工作,但當他發現店內不提供網絡,他還是坐了下來,“我喜歡這個想法”。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 根據2016年一項尼爾森(Nielsen)市場研究報告,美國成年人每天都要花費至少10小時消化來自各種媒體的資訊。爲平衡過度依賴網絡與電子產品的工作及社交方式,類似的無Wi-Fi咖啡館在全球各地如美國、英國、加拿大等國不斷出現。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 美國社會學家雷.歐登伯格(Ray Oldenburg)在其1989年的著作《最好的場所》(The Great Good Place)中說明了咖啡館與酒館、酒吧、茶館這類場所的重要性。他把咖啡館這類地方稱爲家庭、工作場所以外的“第三場所”,這是人們主要的社交、休閒場所,對個人與整體社會的心理健康至關重要,“若沒有這類場所,人們即使在羣體中也會感覺孤獨。科技日新月異造成唯一可預測的社交結果,就是人們比以往更加疏離”。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 美國佛蒙特州東北方伯靈頓(Burlington)的August First咖啡館老闆娘魏倫與丈夫莫瑞克表示,“在我們開店之初,我們從未想過,當你走進店裏,竟然會是一片死寂的景象”,因此,他們決定自2012年停止提供Wi-Fi,2014年禁止顧客攜帶筆電。起先他們確實遭遇一些反彈和阻力,有顧客在網絡上批評這項規定,但大多數客戶都給予正面支持,實施後他們的營收甚至較前年增加了20%。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 確實,許多人去咖啡館不是想談天說地,而是想找地方認真工作。在全球各地,這種趨勢早就十分普遍,益普索/路透(Ipsos/Reuters)的調查結果顯示,全球有1/5的人在家(包括在咖啡館等非辦公室場所)工作,這種風氣在拉丁美洲、亞洲、中東地區特別興盛,在匈牙利、德國、瑞典、法國、意大利等國則較少。</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 無網絡 增加互動溫度</span></div>
<div>
</div>
<div>
<span style="font-size:16px;"> 美國俄亥俄州哥倫布的“雪中狐狸”咖啡館(Fox in the Snow Cafe)從開店起就不提供Wi-Fi。其中一名股東艾克賽認爲,現代人的生活十分便利,不論買什麼都能送到家裏,所以人們出門、到咖啡館的目的就是與他人互動。爲了達到這個目的,他們特別把吧檯桌子高度降低,並拿掉糕點的價格標示,以鼓勵顧客主動提問。爲了凝聚顧客,Kibbitznest等越來越多的咖啡館也開始主辦講座、讀書會等活動,讓咖啡館成爲社區的中心。</span></div>
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'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-98775-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://0ca23f5c-ed06-482b-90de-8de4dcb2d112.gafei.com/views-98775' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '98775',
'm' => 'index',
) |