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'億滋剝離了咖啡業務 麥斯威爾咖啡換了東家'

'/uploads/allimg/161013/8-161013093142230.jpg'

'億滋,離了,咖啡,業務,麥斯,威爾,換了,東家,7月,2日,'

'7月2日晚間，奧利奧與趣多多的母公司億滋國際宣佈，已經和帝怡（D.E.Master Blenders 1753）完成了早前宣佈的咖啡業務的合併。億滋將以入股的方式，將旗下咖啡品牌與專營咖啡和茶葉業務的帝怡組建一家新的咖啡公司。 億滋總部在一份通報中表示，新的公司名爲'

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'2016-10-13 09:31:49'

'2016-10-13 09:31:46'

'80220'

''

''

''

''

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NULL

'<div>
	7月2日晚間，奧利奧與趣多多的母公司億滋國際宣佈，已經和帝怡（D.E.Master Blenders 1753）完成了早前宣佈的咖啡業務的合併。億滋將以入股的方式，將旗下咖啡品牌與專營咖啡和茶葉業務的帝怡組建一家新的咖啡公司。</div>
<div>
	&nbsp;</div>
<div>
	億滋總部在一份通報中表示，新的公司名爲&ldquo;JACOBS DOUWE EGBERTS（下稱JDE）&rdquo;，有望年收入超過50億歐元（約合55.47億美元）。</div>
<div>
	&nbsp;</div>
<div>
	作爲交易的一部分，億滋可以從中得到大約38億歐元（約合42.16億美元）現金，並在合資公司裏獲得44%的股權，餘下的56%股權由帝怡母公司艾康所持有。對於億滋在合資公司中的股權比例低於之前宣佈的49%，億滋稱主要是因爲和之前的方案相比，億滋保留了對韓國合資公司&ldquo;Dongsuh Foods&rdquo;的股權所致。</div>
<div>
	&nbsp;</div>
<div>
	JDE將從億滋國際中獲得Jacobs、Carte Noire、Gevalia、Kenco、Tassimo和Millicano等咖啡品牌，從帝怡處獲得Douwe Egberts、LOR、Pilao和Senseo咖啡品牌，其中Tassimo是億滋與博世合作的膠囊咖啡品牌。同時，美國市場以外的麥斯威爾（Maxwell House）也將由新公司管理。</div>
<div>
	&nbsp;</div>
<div>
	對於中國消費者來說，這些品牌相對陌生，但是在一些歐洲國家，比如德國、荷蘭，這些品牌都佔據了市場第一的份額。億滋表示國際咖啡市場的規模超過810億美元，新合資公司將在全球18個國家擁有領導地位，並在新興市場擁有&ldquo;強大的市場形象&rdquo;。新合資公司總部將設在荷蘭。</div>
<div>
	&nbsp;</div>
<div>
	新公司旗下各個品牌可以分享各國已有的渠道，除了在全球市場會對雀巢帶來挑戰以外，在各細分市場也會對雀巢構成威脅。</div>
<div>
	&nbsp;</div>
<div>
	對於中國市場來說，此次合併意味着麥斯威爾將被這家合資公司接收。億滋中國在回應界面新聞記者採訪時稱，億滋中國此前已經與帝怡成立了臻飲貿易公司，總部在上海，此前麥斯威爾的銷售、市場全部轉入新的合資公司。新公司從7月1日開始運營，工廠仍舊保留廣州工廠，目前尚不確定未來會否引入新的品牌。</div>
<div>
	&nbsp;</div>
<div>
	剝離麥斯威爾咖啡對於億滋中國來說，可能是個好消息。在中國市場，雖然速溶咖啡的發展速度放緩，但雀巢仍是這個市場的絕對霸主，佔據高達70%的市場份額。而根據億滋國際的報告，麥斯威爾在中國的市場份額低於11%。1984年，中國正式開始了麥氏速溶咖啡的生產，並在1997年更名爲麥斯威爾咖啡，其最著名的一次市場投放是於2009年贊助電視劇《杜拉拉昇職記》的拍攝。</div>
<div>
	&nbsp;</div>
<div>
	交易完成後，億滋將更專注於成爲一家零食食品企業，公司大約85%的淨收入將來自於餅乾、巧克力、口香糖和糖果等產品&mdash;&mdash;例如趣多多、怡口蓮、荷氏、奧利奧、果珍、炫邁等。而通過在JDE中的持股，億滋仍可以繼續在咖啡品類的未來增長上獲利。2014年，億滋在全球收入約300億美元，其中飲料類產品（包括咖啡）佔總收入約11%。</div>
<div>
	&nbsp;</div>
<div>
	在中國市場，億滋正在引進更多的零食類品牌，包括最近在中國市場推出的口香糖品牌&ldquo;Trident清至&rdquo;<img alt="" src="/uploads/allimg/161013/8-161013093142230.jpg" style="width: 387px; height: 220px;" /></div>
'

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'億滋,離了,咖啡,業務,麥斯,威爾,換了,東家,7月,2日'

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    'tid' => 1,
    'url' => 'https://gafei.com/list-7yuezixun.html',
    'total' => 1,
    'field' => 
    array (
    ),
  ),
)

'/views-80964-[page].html'

''

'https://coffeetec.gafei.com/views-80964'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '80964',
  'm' => 'index',
)