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北上廣年人均喝20杯咖啡</div>
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<div>
地球上最大的兩個產業都是黑色液體,第一大是不能喝的石油,第二大是美味香醇的咖啡。</div>
<div>
</div>
<div>
擁有強大“茶文化”的中國,具有廣闊的咖啡消費潛力,統計表明,儘管中國咖啡市場目前基數小,但在國內許多大中城市,咖啡專業場所數量每年在以25%左右速度增長,到2020年,中國咖啡市場消費預計達萬億元,未來十年,中國將超越美國,成爲全球最大的咖啡消費市場。</div>
<div>
</div>
<div>
上海的咖啡館在國內來說算是多的,咖啡消費量領先全國平均水平10個百分點左右。咖啡位居世界三大飲品之首,而目前中國人均年咖啡消費量僅4杯,北上廣幾個大城市,年人均大約20杯左右,和日本年人均消費200杯、韓國年人均消費140杯差距甚大。</div>
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<div>
差距即意味着發展空間。“在海派文化浸淫多年的上海,咖啡館的商戰正愈演愈烈。”上海餐飲烹飪行業協會有關人士告訴記者。“洋快餐”兩巨頭正在暗戰咖啡市場,肯德基推出現磨咖啡,價格要比競爭對手“麥咖啡”更便宜;外資便利業近年來轉型速度明顯快於本土便利業,現磨咖啡正是其競爭“利器”之一,滬上便利店包括7-eleven、全家便利、羅森、喜士多以及近一兩年來開店速度明顯加快的“Easy 家樂福”,都已紛紛推出了現磨咖啡。</div>
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與此同時,一些獨立咖啡館也希望在這片“紅海”中分得一杯羹。主打經典懷舊風的“古董花園”、“老麥咖啡館”;主打簡潔利落後工業風的“虎咖啡”、“滿咖”;以寵物貓咪爲最大亮點的“貓咖”;致力於咖啡豆品鑑的“魯馬滋咖啡館”……不知不覺間在申城街頭出現。如果說快餐店、便利店瞄準的是步履匆忙的白領,連鎖品牌咖啡館瞄準的是商務客,那麼這些獨立咖啡館,就是在營造一片文化港灣。多倫路上的“老電影咖啡館”,門口有一座卓別林雕像,店堂內擺着留聲機,牆上掛着老上海的明星照,輕揚的藍調、昏黃的燭光,給人一種穿越感;武康路上的“馬里昂巴咖啡”,天花板索性用舊英文報紙糊就,服務員大都是在校大學生,清一色便裝上陣……</div>
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而松江泰晤士小鎮上的“上咖咖啡”,初創時曾經主打“老上海懷舊”,如今新妝亮相的它,變身爲一家“愛麗絲漫遊仙境”主題店,客羣則主要是前來小鎮觀光度假的年輕遊客。“但我們選用的咖啡還是老字號‘上咖’牌清咖以及如今在年輕消費者羣體中有着‘逆襲’效應的麥乳精、樂口福。我們還創造了咖啡搭樂口福、咖啡搭麥乳精的新喫法,讓90後的年輕人反而倍覺新鮮。”店主方紅介紹說。</div>
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<img alt="" src="/uploads/allimg/161219/8-16121910353Y16.jpg" style="width: 330px; height: 220px;" /></div>
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