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'咖啡館的幾種死法 咖啡館經營失敗風險問題案例'

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'咖啡館,幾種,死法,經營,敗的,案例,今天,難得,可以,靜下'

'今天難得可以靜下心來寫點東西，希望對各位有用。現在很多的人對於咖啡完全不瞭解就盲目地去開店，憑藉喜好開店，造成了一批咖啡館威武的站起來，又靜謐的倒下去，這類老闆一般憑藉自己滿腔熱血就開幹了，之後稀里糊'

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'113.66.115.138-51984'

'2015-09-06 17:36:57'

'2022-07-01 11:47:46'

'38721'

'咖啡網'

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'<p style="text-align: center; "><img alt="" src="/uploads/allimg/150906/3-150Z61IHa05.jpg" style="width: 330px; height: 220px; "/></p><p>
	　　今天難得可以靜下心來寫點東西，希望對各位有用。</p><p>
	　　現在很多的人對於咖啡完全不瞭解就盲目地去開店，憑藉喜好開店，造成了一批咖啡館威武的站起來，又靜謐的倒下去，這類老闆一般憑藉自己滿腔熱血就開幹了，之後稀裏糊塗的就當上了咖啡館老闆;之後有稀裏糊塗的經營了一段時間;最後稀裏糊塗的就關店。</p><p>
	　　在我的世界裏，印象最深刻的應該是來自貴州學習的一個小夥子，在來重慶百瑞斯塔咖啡培訓學校學習之前他就已經開了一家咖啡館，從開業到閉店只用了短短3個月時間，不得不讓我驚歎&amp;ldquo;這是如何做到的&amp;rdquo;，通過一番溝通，終於明白他此次前來學習的目的&amp;ldquo;在哪裏跌倒就在哪裏爬起來&amp;rdquo;，準備學完咖啡後再回去開一家。其實很多已經閉店的咖啡館老闆中有不少盲目開店的，就像文章開頭所講的一樣。</p><p>
	　　今天就來跟朋友們分析一下咖啡館的幾種死法，供大家借鑑學習。</p><p>
	　　第一種死法：品質至上死。</p><p>
	　　很多人以爲咖啡館首先裝修一定要最好，裝備也一定要好。如果你選址附近的咖啡店裝修花了20萬，你就要用30萬裝修，力爭在裝修上要比你的競爭對手好。</p><p>
	　　如果你對手用1萬元的咖啡機，你就要用比他更貴的咖啡機來確保咖啡出品比他好，從而在提供的產品品質方面全面超越你的競爭對手。有多少人把他信爲生意變好的不二法門。</p><p>
	　　從試營業的第一天起，就不斷折騰咖啡飲品，反覆演練，把自己的朋友全部請過來，反覆試喝提意見，再進行不斷改進。一門心思要在咖啡品質上提升到最好!被人忽悠，一種咖啡豆賣給你就是5個不同質量，不同品種，不同價格的咖啡，你還真信了，以爲價格高就是好貨，花費幾百塊錢買了個放心，後來要是你知道了，估計腸子都要晦青。</p><p>
	　　咖啡本來是一個比較感性的、又有歷史文化底蘊的東西，所以想開咖啡館的人不泛一些比較感性的甚至有文藝範的老闆們。可是，請醒一醒，你是開店當老闆，首先要投錢，投錢爲什麼啊?還不是爲了賺錢，要想開咖啡館賺錢，那真是太難了，問世間多少文藝範兒想咖啡館又不懂，結果店垮了。</p><p>
	　　第二種死法：前期不掙錢觀念死。</p><p>
	　　咖啡店前期一年就別想掙錢。開店就需要養!於是，深信只要開店時間夠長，就可以盈利。於是在店鋪剛開始期間，除了折磨咖啡師或者廚師，除了把自己的朋友邀請過來免費喫喝之外，最多就是發發在附近發發宣傳單之類，然後就等着客戶一年之後自動源源不斷上門!</p><p>
	　　結果，面對越來越冷清的人流，受不了各種源源不斷的費用及各種瑣碎的事情，員工也看不到希望紛紛跳槽，最終，心態崩潰。</p><p>
	　　那個剛開張的雕爺牛腩怎麼什麼時候去都要排隊?而且要等兩三個小時?而且這個傢伙其實是做化妝品的，開飯館只是閒的沒事幹心血來潮。不要聽那些開店從來沒成功過的人的經驗。想要登上高峯，至少你要聽聽那些曾經到過山頂的人的經驗。告訴你開店前期就是要養的人一定是沒有過成功開店經驗的。</p><p>
	　　第三種死法：房租壓迫死。</p><p>
	　　有很多做的不錯的咖啡館，前期因爲老闆的因素做的非常不錯，可是經過幾年的發展，該地塊迅速爆紅，房租隨着房價喪心病狂般地上漲，本來第一年好好經營沒虧太多，第二年剛開始盈利，房東笑眯眯地出現了。星巴克在中國的第一家店去年也關門了吧?原因大家還記得嗎?那家店可是什麼時候去人都是滿的!</p><p>
	　　對待房租上漲的問題破解方法只有一個，在北上廣這些一線城市，如果想長期開家咖啡館，最好的辦法：把門面買下來。這會大大增加你的開店成功率。如果沒有資金的話，那就只有祈求碰到一個好房東吧。</p><p>
	　　那麼，到底該如何開家成功率較高的咖啡館呢?沒喫過豬肉，就要想辦法親自去嘗一嘗。</p><p>
	　　首先，你需要了解咖啡。你需要進入咖啡行業。既然是咖啡館，不論你最後提供的內容是什麼，至少要對咖啡有些瞭解。那麼，如何才能快速的瞭解咖啡方面的情況呢，很多人摸不到頭腦，只是在網上搜集一些知識及資料。</p><p>
	　　其實，有個祕訣只有一個，讓自己對行業有個充分的瞭解，以及自己能夠製作咖啡，懂咖啡，這樣至少不會被騙，也不會在某些專業方面花些冤枉錢。所以最終建議到學校學咖啡吧，這樣做有兩個好處：第一，可以立刻就接觸到那些在實戰中鍛鍊過的咖啡行業人士，通過培訓對咖啡館的一些咖啡製作、咖啡知識以及最重要的咖啡館的運營有一個基本瞭解。</p><p>
	　　第二，畢業後可以去咖啡館實習工作。這一點尤其非常的重要!通過觀察咖啡館的客流量，消費單價，以及日常的經營情況，去驗證老師教的和實際情況的差別。</p><p>
	　　至少，在你開店前，你就能夠了解到別人的咖啡館是如何經營的，經營情況又是怎麼樣的。核心競爭力是什麼。</p><p>
	　　從你的頭腦想象和現實情況有一個根本的瞭解。聊的時候可能是未來無限美好，可是真正開起來的時候，會和理論上完全不一樣。這樣的落差你覺得是否能夠接受。如果可以。Ok，進入下一步。</p><p>
	　　運營能力。這個能力是你做任何事情的不二法寶。明白了這一點，就明白了爲什麼雕爺牛腩剛開業就要排隊。就明白了爲什麼麥當勞開一家火一家，讓那些品質一致性是開店成功祕訣的說法見鬼去吧，雖然這個是很重要，可是沒有人上門一致性又有什麼用?至於有人說一致性會增加回頭客更是無稽之談，那是客戶體驗的範疇好不好!</p><p>
	　　開店就是做生意，做生意肯定就是要賺錢，不以賺錢爲目的的開店的都是在玩行爲藝術，死的瀟灑。既然是賺錢，那麼，做事情就千萬不要憑感覺，要面子，一定要學會算賬&amp;mdash;&amp;mdash;選址，招聘用人，採購，裝修，供應商選擇，產品及促銷宣傳、開業登記流程等等，都要算賬。</p><p>
	　　除了裝修風格憑感覺，一定要感覺良好之外，其他方面都要分析和計算。最好是自己親自來做這些事情，計算好，如果盈利能盈利多少，如果虧本，自己虧不虧的起，不要覺得能盈利多少就心動了，要覺得自己虧得起再來開店。這一點很重要。所有這些，我個人認爲都是運營能力的範疇。</p><p>
	　　再多一些這樣的前車之鑑，相信你的咖啡店一定一帆風順。</p>'

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