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'<center>
</center>
<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150427/3-15042F95121P7.jpg" /></p>
<p>
長安PSA副總裁徐駿(右)、DS品牌中國及東南亞地區總裁陳國章接受專訪。</p>
<p>
在剛剛過去的2014年中，DS以559%的增速成爲在華增長最快的豪華品牌，本屆上海車展上，DS的戰略車型DS5發佈了入華以來的首次改款，採用了全新的DS車標和“DS之翼”家族式前臉。今年一季度DS表現如何?未來又將有哪些創新的營銷模式?</p>
<p>
長安PSA副總裁徐駿和DS品牌中國及東南亞地區總裁陳國章接受華西都市報專訪時透露，從目前的銷售數據來看，今年比去年又有了三倍的增長。從二月份起，DS就超額完成增幅目標，三月份則在二月份的基礎上，增長又超過兩倍，其中增長最快的是DS6。</p>
<p>
“DS品牌提出‘43210’的發展戰略，4就是通過經銷商擴容和多樣化投資、以電商爲主的新營銷渠道、品牌文化傳播中心(DS咖啡廳等)、以及經銷商與品牌文化傳播結合等4種營銷形式，達到4倍有效經銷商銷售能力;3就是通過經銷商、電商、全員動員3箭齊發，實現單月零售量提升3倍;2就是通過新營銷渠道及其它各種有效資源，達成2倍廣宣績效;1就是1個團隊，1個目標，1個流程，1個聲音。”徐駿說。傳統的4S店需要大的土地面積，大的經濟融資基礎，建立庫存等一些投入，DS未來的規劃則是由傳統的4S店經營模式轉成咖啡店的經營模式。“將來咖啡店的店員不僅是DS品牌的銷售專家，也是調咖啡的專家，而不是傳統4S店中站在一大堆車的面前去和你談折扣。”</p>
<p>
華西都市報記者劉念</p>
<p>
本文來源：四川在線-華西都市報</p>
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