4.1.4

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'20'

'開一家咖啡店需要多少資金 創業開咖啡店成本與獲利實務經驗探討'

'/uploads/allimg/171230/3-1G230140F42C-lp.jpg'

'一家,咖啡店,需要,多少,資金,創業,成本,獲利,實務,經驗'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 經營一家咖啡店多年， 目前月營收14萬 假日跟非假日業績會有高低差每日平均約4500， 月租4.５萬，水電4000-6000，原料12000-15000，人事2人每人約20000， 這樣我平均月淨利才三萬元左右，還沒扣掉一'

'52'

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'未知'

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'2017-12-30 14:05:52'

'2017-12-30 14:15:35'

'113477'

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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/171230/3-1G230140F42C.jpg" style="width: 800px; height: 533px;" /></span><br />
<h2 style="font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; orphans: 2; widows: 2; box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto;">
	<span style="font-size: 16px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span></h2>
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	<span style="font-size:16px;">經營一家咖啡店多年，</span></div>
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	<span style="font-size:16px;">目前月營收14萬 假日跟非假日業績會有高低差每日平均約4500，</span></div>
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	<span style="font-size:16px;">月租4.５萬，水電4000-6000，原料12000-15000，人事2人每人約20000，</span></div>
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	<span style="font-size:16px;">這樣我平均月淨利才三萬元左右，還沒扣掉一些每個月要繳的錢，</span></div>
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	<span style="font-size:16px;">包括生財器具的折舊維修，意式咖啡機一臺壽命大約5-７年左右，我店裏用六年更換一臺、記帳費、進貨損耗等雜資。實在沒有報章雜誌說的那麼好的利潤，想創業開店前建議您要先培養自己瞭解成本支出、及實務經驗比較重要。</span></div>
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	<span style="font-size:16px;">開一家會賺錢的<a href="http://www.gafei.com/kafeiguan/">咖啡店</a>不是簡單的買咖啡開店設備和裝潢店面而已，最重要關鍵是</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">的特色和定位絕對要清楚，咖啡要好喝外，會不會營造人氣與</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">家老闆的親和力對業績增長有很大關係。</span></div>
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	<span style="font-size:16px;">我頂讓過一家</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">， 當時是以七十多萬盤頂下，自己每天從開店到打烊都自己一手包辦，想盡辦法認識及記住每位來消費過的客人名稱及記清楚每位客人的口味（去糖加糖不加冰或微溫&hellip;）和熟客生活近況。我剛開始接手生意並非很好， 苦撐了三個月後纔開始好轉，一年二個月後才轉虧爲盈賺錢，所以開店週轉金很重要 ，我那時自己做最壞的打算準備三個月都沒賺錢（房租&amp;人事&amp;水電費&amp;物料費）作爲週轉金，但還是不夠，好在父母認爲我很努力且業績有成長客人風評也不錯下，貸款增資才渡過倒閉頂讓的命運。</span></div>
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	<span style="font-size:16px;">若你沒有開專賣</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">的經驗，不要輕易嘗試開店面式的咖啡專賣店，建議咖啡跟茶類飲品結合在一起賣，因爲一羣客戶來消費，不可能全部都會喝咖啡，只要其中有幾人不喝咖啡，這樣會讓你有流失這羣客戶的可能性。</span></div>
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	<h2 style="font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; orphans: 2; widows: 2; box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto;">
		<a href="http://www.gafei.com/kafeiguan/" style="font-family: Arial, Verdana, sans-serif; font-size: 16px;">咖啡店</a><span style="font-size: 16px;">經營技巧</span></h2>
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	<span style="font-size:16px;">以一家連鎖</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">爲例，人事費用約佔營業額25%、水電瓦斯約佔5%、房租租金佔營業額20-25%之間，如每月營業額在80萬元左右，扣除所有成本與費用之後，大約尚有20萬元以上的利潤 ，但回收期較長約二年以上。每一家店的回收期仍要視其當初投資成本、營業額、店面租金及人事管銷費用而定。因主要客層爲上班族20-40歲女性客戶，其中女性客戶佔六成以上故咖啡經營者應隨時維持店內優雅輕鬆的氣氛。</span></div>
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	<span style="font-size:16px;">現今</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">經營產品相當多元化，有各式冷熱飲中西式點心簡餐咖啡面及咖啡用品&hellip;等產品已達上百種以上。單靠賣咖啡要負擔一家店很不容易，應強化點心餐點簡餐的組合，來提高顧客消費額。</span></div>
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	<span style="font-size:16px;">座位安排應用心觀察體會顧客需求，以增加坪效的使用，30坪以上店面座位要多才能增加業績。目前所有行業中，經營技術性不高、氣氛佳、很多人心目中最想開的店應屬咖啡店，但其缺點是投資金額相當高因裝潢費用高及回收期相當長，都在所有行業中排行前幾名。以一家連鎖咖啡店爲例，人事費用約佔營業額25%、水電瓦斯約佔5%、房租租金佔營業額20-25%之間，如每月營業額在80萬元左右，扣除所有成本與費用之後，大約尚有20萬元以上的利潤 ，但回收期較長約二年以上。每一家店的回收期仍要視其當初投資成本、營業額、店面租金及人事管銷費用而定。</span></div>
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	<span style="font-size:16px;">咖啡經營者應注意存貨問題 ，採購原料或周邊產品時應以短期內賣光用完爲原則。</span></div>
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	<span style="font-size:16px;">銷售咖啡豆給顧客時應詢問顧客可能使用日期，不賣品質不良的咖啡豆給顧客，以提升顧客對產品地信心及對貴店的信賴度。</span></div>
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	<a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">應適當區分吸菸區與禁菸區，另咖啡店很注重清潔衛生管理，所以服務人員的穿著外表及店容一定要乾淨清潔，店內一有髒污應馬上處理。適時的舉辦各種活動將有利於穩定顧客及吸引新顧客來店消費。</span></div>
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	<span style="font-size:16px;">咖啡經營者本身應對咖啡有相當專業程度的瞭解，員工教育訓練內容方面應包括咖啡及相關產品基本常識及沖泡技巧基本常識、店務管理運作流程、實施實務實習、員工報表填寫及基本禮儀等。</span></div>
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	<a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">開咖啡店</a><span style="font-size:16px;">的店面租金絕不宜超過總營業額的25%以上（如總營業額要做40萬的店面，租金10萬就會負擔很重），租金高雖意謂人潮多，但如果無法做到如此比率的營業業績，店家就要考慮放棄此點店面。若是在一級商圈單店式咖啡店家選點不妨也評估考慮巷弄口內的店面或二樓店面，以公館商圈捷運臺電大樓站旁爲例，羅斯福路大馬路上的店面50坪租金起碼要30萬起跳，但如是在羅斯福路巷弄內的店面或二樓店面租金約6萬起跳，租金負擔相差甚多。</span></div>
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	<span style="font-size:16px;">在南部高雄紅透半天邊，全臺擁有10幾家直營店的金礦咖啡創辦人鄭立鍵，北上展店過程中也有一段展店選點經驗，可供有意經營咖啡店業者參考。因鄭立鍵北部地緣不熟看到中午時段重慶南路上班族人來人往的，認爲人潮多很有商機，開幕營業後才發現，一過晚上六點，上班族回家後路上人潮就冷清許多，和起初所預估營業狀況相差甚多。這種展店10幾家的業界經營老手都會有失算的時候，更何況你是完全沒展店經驗者，開店選點宜評估再評估。</span></div>
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	<span style="font-size:16px;">開店當然要賺錢才能實現自己的夢想，然而實務上店門一開確是什麼都要錢，自己當老闆所有事情都得自己一肩扛起，只要一個不小心沒盤算好計畫好，所有的心血很容易就血本無歸。你是一咖啡店老闆，若你還不知煮一杯咖啡要消耗你多少的成本？賣一杯咖啡毛利是多少的話？你這個咖啡店老闆未免也太混了吧 !？</span></div>
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	<span style="font-size:16px;">實務上你所採購咖啡豆的進料成本會隨品質及時間不同而會有所不同，但你還是可依下列方式大致推估出來一杯咖啡要多少成本。</span></div>
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	<span style="font-size:16px;">正常情況下煮一杯咖啡約需15-20公克咖啡，一磅咖啡約可煮25-30杯咖啡， 另外一杯咖啡還需要消耗下列物料成本奶精、糖、紙杯、面紙、攪拌棒等。總合計起來才知一杯咖啡要消耗你多少的成本。有了成本，售價是你訂的，當然就可知一杯咖啡毛利是多少。（這可是不含房租、水電、人事、器材折舊等成本）</span></div>
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	<span style="font-size:16px;">目前市面上的簡餐店或是咖啡店內所供應顧客的餐點，大部分是採用簡單易做的調理包方式，較有規模的加盟連鎖咖啡店調理包是由總公司所製作，然後再分裝成一包一包的，一般咖啡店所提供的簡餐調理包，可向專門在販售料理包的廠商訂購。</span></div>
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	<span style="font-size:16px;">因爲只要將平均一包價格大概在20&mdash;&mdash;40元加熱料理包微波加熱（大量訂貨還可壓低價格），再搭配上做一兩樣小菜和荷包蛋，用有質感一點的餐盤當作盤面的點綴及裝飾，再附上一碗清湯，再多搭配上一杯飲料，就可以用120到200元賣給顧客上桌了，調理包的售價看口味和品牌可分爲很多種，一般顧客最常點用的口味是雞肉和牛肉，成本上來說雞肉的會比牛肉的便宜一些約在5元左右，牛肉的通常較貴。</span></div>
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	<h2 style="font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; orphans: 2; widows: 2; box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto;">
		<span style="font-size: 16px;">成功開設一家</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size: 16px;">的重要關鍵</span></h2>
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	<span style="font-size:16px;">現今有不少創業者想從事餐飲業，因爲餐飲業來說咖啡店是比較容易入門及營運的。然而要開設一間成功而有營利的咖啡店，還是需要一定水平以上的實務知識經驗和技術。</span></div>
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	<span style="font-size:16px;">如何在店面風格形象和糕點食品上突出自己，是成功開設一家咖啡店的重要關鍵。雖然咖啡機有自動和半自動，但要如何運用咖啡機衝出一杯好咖啡的技術，還是要用心去體會咖啡豆、咖啡機的原理及去改進過程缺點，才能衝出一杯質量穩定又好喝的咖啡。如果你對咖啡的好壞和沖泡咖啡的技術都未能充分掌握，那你根本還沒有能力經營一間咖啡店。</span></div>
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	<h2 style="font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; orphans: 2; widows: 2; box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto;">
		<span style="font-size: 16px;">開一家</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size: 16px;">的明細如下：</span></h2>
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	<span style="font-size:16px;">1.原物料：咖啡豆、奶精、調味料、糕點（成品和半成品）等等原物料。</span></div>
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	<span style="font-size:16px;">2.生財設備：營業用義式咖啡機、磨豆機、製冰機、濾水器、冰箱、展示櫃、吧檯、桌椅等等。</span></div>
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	<span style="font-size:16px;">3.耗材設備：紙杯、杯蓋、調棒、吸管等等耗材產品。</span></div>
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	<span style="font-size:16px;">4.設計裝潢規劃費用：裝潢設計、店面風格、木作、地板、天花板、牆面工程、裝飾點綴等等。</span></div>
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	<span style="font-size:16px;">5.人事及教育訓練費用：包含員工訓練、專業技術教導訓練等等。</span></div>
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	<span style="font-size:16px;">6.五金設備：五金器材。</span></div>
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	<span style="font-size:16px;">7.房屋租押金費用</span></div>
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	<span style="font-size:16px;">8.行政雜支開銷：包含申請營業登記證、水電、電話、網絡等等相關行政雜支。</span></div>
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	<span style="font-size:16px;">現在有不少購物中心、量販店賣場、書店、百貨公司或政府、工商企業辦公大樓內會徵求咖啡業者近駐，有許多經營咖啡業者看好這些本身就具有人潮流量的地點商機，故積極希望搶得此些地點設點營業。</span></div>
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	<span style="font-size:16px;">然實務上，咖啡業經營利潤不如飲料冰品業者，利潤偏低，因此咖啡業者要近駐前，千萬不要太過於樂觀或是過於主觀，以爲這是一大好機會，就忽略審慎評估近駐條件。餐飲業獲利約在三成左右，也就是說如果店東們提出租金或抽佣金30萬，你營業業績起碼要做到超過100萬以上纔行，纔有可能達到損益平衡。若你沒把握可做到業績達100萬以上，那麼建議你不要考慮進駐此種地點。</span></div>
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	&nbsp;</div>
<div>
	<span style="font-size:16px;">另外，通常來講在這些購物中心、量販店賣場、書店、百貨公司或政府政府工商企業辦公大樓設點營業，都會受其經營型態影響限制，加上其租約通常也不長，一般都是一年一簽較多，較長約有三年約，但咖啡業者投入的裝潢成本是否能在一年內回收，這都是投資風險。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">臺灣咖啡市場（單店營業額皆呈下滑7&mdash;&mdash;15%），物價飆漲（導致過去咖啡毛利達6&mdash;&mdash;7成，現毛利平均約降一成左右至5&mdash;&mdash;6成），是一競爭非常激烈的一年，然而咖啡市場還是很據發展潛利，據銷售包裝飲料廠商統計2007年550億元的包裝飲料市場，僅有冷藏咖啡還有10%以上成長，其他包裝飲料銷售率皆呈衰退，因此看好臺灣咖啡市場的業者愈來愈多，且2008年咖啡市場所投入的主流是走平價且便利舒適、友善空間的路線，呈現多元且複合化發展。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">據賣咖啡還兼賣套餐、下午茶咖啡業者統計，咖啡冷飲營業額約佔45&mdash;&mdash;55%、套餐營業額約佔40&mdash;&mdash;50%，其餘爲其他營收。從套餐營業額可佔40&mdash;&mdash;50%快到一半的營業額貢獻率可看出，顯示臺灣消費者喜愛在咖啡店用餐的比率不低，如能開發出符合這羣（喜愛在咖啡店用餐）消費者需求的早餐或者是特色熟食簡餐料理，未來還是很有獲利前途。</span></div>
<div>
	&nbsp;</div>
<div>
	&nbsp;</div>
<div>
	<h2 style="font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; orphans: 2; widows: 2; box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto;">
		<span style="font-size: 16px;">Starbucks星巴克</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size: 16px;">不計損失關門三小時&ldquo;練咖啡功&rdquo;</span></h2>
	<div>
		&nbsp;</div>
</div>
<div>
	<span style="font-size:16px;">美國星巴克咖啡店Starbucks在97年2月26日美國時間下午5時30分，關閉全美將近7,100家公司直營店（不含統一星巴克）三小時，對大約13.5萬員工進行三小時的義式濃縮咖啡精進訓練。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">星巴克很多年前就改用自動咖啡機調製濃縮咖啡，但一直是咖啡老饕們評論抨擊的主要箭靶，星巴克體會到煮一杯好咖啡不光是按鈕而已，機器的操作還是需要技術，因此星巴克先編制&ldquo;義式濃縮咖啡精進術&rdquo;手冊。後於97年2月26日美國時間下午5時30分，不故停止營業、進行訓練會造成多少營收損失，關閉全美將近7,100家公司直營店三小時，對大約13.5萬員工進行三小時的訓練。希望藉著三小時的重新訓練，讓店裏的咖啡調理師有能力調整研磨器，確保咖啡機所流出的咖啡不會因太快、太稀，或太慢而產生苦味變質，製出完美穩定的咖啡。也希望藉此重燃員工對客戶熱情、奉獻的心。</span></div>
'

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'1514613952'

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'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 經營一家咖啡店多年， 目前月營收14萬 假日跟非假日業績會有高低差每日平均約4500， 月租4.５萬，水電4000-6000，原料12000-15000，人事2人每人約20000， 這樣我平均月淨利才三萬元左右，還沒扣掉一'

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