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'<div>
<img alt="" src="/uploads/allimg/170808/3-1FPQ410541P.jpg" style="width: 800px; height: 1199px;" /></div>
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</div>
<div>
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span></div>
<div>
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<div>
從2006年6月在民生東路三段、西華飯店對面開幕第一家創始店,路易莎咖啡(LOUISA COFFEE)總經理黃銘賢如今在全臺已開出超過301家店面,最令他感動的是,至今那第一位客人,依舊幾乎天天都會來買杯咖啡纔去上班。</div>
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<div>
唸書時就習慣喝咖啡提神,而真正愛上咖啡,黃銘賢說,是大三那一年他到美國找朋友,朋友帶他到星巴克,那杯白巧克摩卡實在讓他太驚豔,之後姊姊帶回來的一包生豆,則讓黃銘賢開始嘗試烘焙。</div>
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想搞清楚好咖啡怎麼來的</div>
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當時黃銘賢心想,煮咖啡應是件簡單容易的事,於是就用這包咖啡豆煮了咖啡想與家人分享,沒想到他竟然連咖啡渣都不知道要濾掉,這也讓他動了“想搞清楚一杯好咖啡怎麼來的念頭”。</div>
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<div>
第一家路易莎咖啡(LOUISA COFFEE)開幕前,黃銘賢不僅跑遍全臺從北到南的咖啡館,去喝咖啡,也感受它的空間氛圍,他甚至還到星巴克上了一年班,實戰學習所有標準流程。</div>
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“要學,就要學最指標的”</div>
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黃銘賢說,這讓他想起,小時候有一次媽媽帶他到傳統市場喫雪花冰,但那家的雪花冰非常普通,當時媽媽就直接建議老闆“你應去喫喫看臺中的雪花冰”,這句話影響他非常深,讓他知道“要學,就要學最指標的”。</div>
<div>
</div>
<div>
短短十年間能夠在咖啡紅海中異軍突起,黃銘賢創業之前,可是潛心蹲了3——4年,把馬步站穩了,纔開第一家店,而本來不喝咖啡的爸爸、媽媽,爲了幫兒子圓夢,每天都喝兒子特別爲他們所煮的咖啡,就這樣持續了至少2、3年。</div>
<div>
</div>
<div>
做生意要懂得靈機應變</div>
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</div>
<div>
<img alt="" src="/uploads/allimg/170808/3-1FPQ41115594.jpg" style="width: 800px; height: 533px;" /></div>
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</div>
<div>
黃銘賢添購小農車,由總部負責小農鮮乳的配送並吸收成本,讓加盟店家無後顧之憂,一起推廣小農咖啡。 記者蘇健忠/攝影</div>
<div>
</div>
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雖然以咖啡起家,但黃銘賢說,開門做生意一定要懂得靈機應變;當他發現6、7、8月溽暑盛夏時咖啡杯數下滑的非常明顯時,他不只賣冰咖啡而已,還趕緊推出普羅旺斯冰茶,除了創造與衆不同,開啓了當年的臺灣咖啡新文化外,也成功挽救當時每到炎炎夏日就下滑的咖啡業績。</div>
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2010年開始,路易莎咖啡(LOUISA COFFEE)正式開放加盟,也是品牌快速成長的新機會點。黃銘賢說,至今他都還記得前30家加盟店家的電話,因爲他每天都會打兩次電話給加盟主,中午12點前一次,下午4點再一次,擔心他們是否遇到困難,更關心他們是不是賺錢,而且這首波30家加盟店排除被房東收回的因素,至今多數店家都仍在營業中。</div>
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學習當個打不死的小強</div>
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<div>
但看似一帆風順的創業之路,2008年的金融海嘯造成原物料大漲,再加上當時7-Eleven推出City Cafe,以及食安議題,全都一湧而上。黃銘賢說,那陣子回家幾乎都在哭,但又能怎麼辦呢?只能忍耐、勤儉,儘量不花錢,而有機會接關於咖啡講座的案子他就去接,現在想想還真是幸運,黃銘賢:“因爲老婆,就是上課時所認識的學生”。</div>
<div>
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<div>
走過風暴,黃銘賢也深刻體認到,老派靠意志力、堅持和熱情的經營模式固然重要,但在現在瞬息萬變的市場中,也得有不行就轉彎的新派頭腦,新一代的創業家,不單隻靠體力,而是要有新的創造力和想像力,才能在競爭激烈的市場中當個打不死的蟑螂。<img alt="" src="/uploads/allimg/170808/3-1FPQ41130E9.jpg" style="width: 700px; height: 466px;" /></div>
<div>
</div>
<div>
黃銘賢添購小農車,由總部負責小農鮮乳的配送並吸收成本,讓加盟店家無後顧之憂,一起推廣小農咖啡。 記者蘇健忠/攝影</div>
<div>
</div>
<div>
路易莎咖啡4月推出“小農系列”,攜手“鮮乳坊”優質小農鮮乳,首波主打“抹茶鮮奶霜”、“拿鐵鮮奶霜”,在部分門市限量開賣,黃銘賢說,除了秉持提供好東西給消費者的初衷外,未來也將朝使用小農鮮乳的方向努力。</div>
<div>
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<div>
因此,現在除繼續推小農日活動、小農鮮奶咖啡外,近期還斥資300萬元添購小農車,由總部這邊自行負責小農鮮乳的配送和成本吸收,讓店家更能無後顧之憂的一起推廣小農咖啡。</div>
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<div>
進軍百貨與海外市場</div>
<div>
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黃銘賢透露,路易莎咖啡(LOUISA COFFEE)很快的也將與新光三越啓動合作計畫,正式打進百貨商圈。至於海外市場,目前則已鎖定泰國曼谷,預計2018年第1季就可望南向爲品牌插旗,而上市櫃計畫則預計約在3——5年後。</div>
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'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-107959-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://0ca23f5c-ed06-482b-90de-8de4dcb2d112.gafei.com/views-107959' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '107959',
'm' => 'index',
) |