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'<div>
<img alt="" src="/uploads/allimg/170808/3-1FPQ410541P.jpg" style="width: 800px; height: 1199px;" /></div>
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<div>
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span></div>
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<div>
從2006年6月在民生東路三段、西華飯店對面開幕第一家創始店，路易莎咖啡（LOUISA COFFEE）總經理黃銘賢如今在全臺已開出超過301家店面，最令他感動的是，至今那第一位客人，依舊幾乎天天都會來買杯咖啡纔去上班。</div>
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唸書時就習慣喝咖啡提神，而真正愛上咖啡，黃銘賢說，是大三那一年他到美國找朋友，朋友帶他到星巴克，那杯白巧克摩卡實在讓他太驚豔，之後姊姊帶回來的一包生豆，則讓黃銘賢開始嘗試烘焙。</div>
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想搞清楚好咖啡怎麼來的</div>
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當時黃銘賢心想，煮咖啡應是件簡單容易的事，於是就用這包咖啡豆煮了咖啡想與家人分享，沒想到他竟然連咖啡渣都不知道要濾掉，這也讓他動了“想搞清楚一杯好咖啡怎麼來的念頭”。</div>
<div>
</div>
<div>
第一家路易莎咖啡（LOUISA COFFEE）開幕前，黃銘賢不僅跑遍全臺從北到南的咖啡館，去喝咖啡，也感受它的空間氛圍，他甚至還到星巴克上了一年班，實戰學習所有標準流程。</div>
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</div>
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“要學，就要學最指標的”</div>
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黃銘賢說，這讓他想起，小時候有一次媽媽帶他到傳統市場喫雪花冰，但那家的雪花冰非常普通，當時媽媽就直接建議老闆“你應去喫喫看臺中的雪花冰”，這句話影響他非常深，讓他知道“要學，就要學最指標的”。</div>
<div>
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短短十年間能夠在咖啡紅海中異軍突起，黃銘賢創業之前，可是潛心蹲了3——4年，把馬步站穩了，纔開第一家店，而本來不喝咖啡的爸爸、媽媽，爲了幫兒子圓夢，每天都喝兒子特別爲他們所煮的咖啡，就這樣持續了至少2、3年。</div>
<div>
</div>
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做生意要懂得靈機應變</div>
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</div>
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<img alt="" src="/uploads/allimg/170808/3-1FPQ41115594.jpg" style="width: 800px; height: 533px;" /></div>
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</div>
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黃銘賢添購小農車，由總部負責小農鮮乳的配送並吸收成本，讓加盟店家無後顧之憂，一起推廣小農咖啡。 記者蘇健忠／攝影</div>
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雖然以咖啡起家，但黃銘賢說，開門做生意一定要懂得靈機應變；當他發現6、7、8月溽暑盛夏時咖啡杯數下滑的非常明顯時，他不只賣冰咖啡而已，還趕緊推出普羅旺斯冰茶，除了創造與衆不同，開啓了當年的臺灣咖啡新文化外，也成功挽救當時每到炎炎夏日就下滑的咖啡業績。</div>
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2010年開始，路易莎咖啡（LOUISA COFFEE）正式開放加盟，也是品牌快速成長的新機會點。黃銘賢說，至今他都還記得前30家加盟店家的電話，因爲他每天都會打兩次電話給加盟主，中午12點前一次，下午4點再一次，擔心他們是否遇到困難，更關心他們是不是賺錢，而且這首波30家加盟店排除被房東收回的因素，至今多數店家都仍在營業中。</div>
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學習當個打不死的小強</div>
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<div>
但看似一帆風順的創業之路，2008年的金融海嘯造成原物料大漲，再加上當時7-Eleven推出City Cafe，以及食安議題，全都一湧而上。黃銘賢說，那陣子回家幾乎都在哭，但又能怎麼辦呢？只能忍耐、勤儉，儘量不花錢，而有機會接關於咖啡講座的案子他就去接，現在想想還真是幸運，黃銘賢：“因爲老婆，就是上課時所認識的學生”。</div>
<div>
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<div>
走過風暴，黃銘賢也深刻體認到，老派靠意志力、堅持和熱情的經營模式固然重要，但在現在瞬息萬變的市場中，也得有不行就轉彎的新派頭腦，新一代的創業家，不單隻靠體力，而是要有新的創造力和想像力，才能在競爭激烈的市場中當個打不死的蟑螂。<img alt="" src="/uploads/allimg/170808/3-1FPQ41130E9.jpg" style="width: 700px; height: 466px;" /></div>
<div>
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<div>
黃銘賢添購小農車，由總部負責小農鮮乳的配送並吸收成本，讓加盟店家無後顧之憂，一起推廣小農咖啡。 記者蘇健忠／攝影</div>
<div>
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<div>
路易莎咖啡4月推出“小農系列”，攜手“鮮乳坊”優質小農鮮乳，首波主打“抹茶鮮奶霜”、“拿鐵鮮奶霜”，在部分門市限量開賣，黃銘賢說，除了秉持提供好東西給消費者的初衷外，未來也將朝使用小農鮮乳的方向努力。</div>
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因此，現在除繼續推小農日活動、小農鮮奶咖啡外，近期還斥資300萬元添購小農車，由總部這邊自行負責小農鮮乳的配送和成本吸收，讓店家更能無後顧之憂的一起推廣小農咖啡。</div>
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進軍百貨與海外市場</div>
<div>
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黃銘賢透露，路易莎咖啡（LOUISA COFFEE）很快的也將與新光三越啓動合作計畫，正式打進百貨商圈。至於海外市場，目前則已鎖定泰國曼谷，預計2018年第1季就可望南向爲品牌插旗，而上市櫃計畫則預計約在3——5年後。</div>
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'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-107959-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://0ca23f5c-ed06-482b-90de-8de4dcb2d112.gafei.com/views-107959' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '107959',
'm' => 'index',
) |
